Friday, June 22, 2007

Affiliates and Links

Affiliates and Links:
"What are Affiliates and Affiliates Marketing:
Affiliate Marketing is an online marketing medium where special software is used. The one doing the marketing is called the Affiliate (or Publisher) and the one paying for the marketing is called the Merchant (or Advertiser)
Using a special affiliate software HTTP links are generated unique to each affiliate. So once you sign up as an affiliate, you get your own unique link. You use this link to do affiliate marketing (which is to direct traffic to the merchant's website). When any of this online traffic converts to a lead or sale, you automatically get credit for it and earn a pre-fixed amount (% of sale, fixed amount per lead, etc.)

! There are a lot of Paid Books which essentially also tell you the same thing - how Affiliate Marketing works - and how to market successfully using Google Adwords PPC (Pay Per Click) program. And how to market some programs from networks like ClickBank. A few of these would be (in case you are interested in reading in detail): & However, we think that most of you need to learn about Affiliate Marketing is available in the Free EBook mentioned above, so why waste your money on buying these expensive books. Before you go on to the EBook, let us quickly answer off a few questions that we know must be right on top of your mind."
Who makes money ?Technically, Affiliate Marketing is a win-win scenario where the merchant pays only on performance (Sale, Lead or Click), so obviously it makes great business sense for them. However, from the perspective of earning from home, the affiliate is the one who earns, through the traffic he sends to the merchant
How does the Affiliate send traffic to the Merchant ?Affiliate Marketing is done through people directing traffic to the merchants websites through traffic their own website generates, traffic through purchased clicks from Google Adwords, traffic through newsletters, traffic purchased through Overture (or Yahoo PPC), and more.What is an Affiliate Network ?An Affiliate Network is a marketplace to bring Merchants and Affiliates together. Merchants are able to get thousands of affiliates selling for them and affiliates get to choose from the best programs and earn right from home.

I have signed up as an affiliate ? But how do I get lots of traffic ?Undeniably the most important trick in affiliate marketing is to get lots of focused and meaningful traffic. The more the traffic, the better the chances of your earning huge commissions. There are many many ways of attracting or purchasing traffic. Here are a few resources that would help you understand better:1.Search engine optimisation is a process of crafting a site's content so that the site gets high rankings in the various search engines (both the site and individual pages), and includes tailoring on-page text (such as headlines and subtitles) as well as choosing the proper keywords for a page's meta tags. A form of online marketing, SEO is the process of making a site and its content highly relevant for both search engines and searchers. Successful search marketing helps a site gain top positioning for relevant words and phrases. 2.Pay per click advertising on search engines allows you choose keywords you would like your ad to appear for when a search is performed. These show up as "Sponsored Links" along with the Free Search results. You decide how much you are willing to pay each time a person clicks on the search results. The more you are willing to pay per click, the higher your site will appear in the results for the keywords you choose. In addition you are allowed to control the content of the Ad (usually 3 sentences), the countries or regions that they should be displayed in.

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